Discover how CALO uses Anecdote to swiftly identify and address user experience issues and bugs, all while centralizing customer data in one comprehensive hub.

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Moayed Almoayed  

Co-founder, CALO

Why did CALO decide to use Anecdote?

Calo is a D2C company based in the Middle East, offering personalized meal subscriptions. They specialize in providing healthy tailored meal plans that cater to individual dietary preferences and needs. They partnered with Anecdote to detect user experience issues and make sense of their disorganized reviews.

What were CALO's key pain points?

Feedback tagging was inconsistent and time-consuming

Leading to disorganized customer data and difficulty in identifying trends and actionable insights

Difficulty in organizing and prioritizing customer feature requests

Risking the development of features that are not aligned with customer needs

Critical bugs sometimes went unnoticed or were discovered too late

Causing potential damage to the company's reputation and user experience

"Being on high alert for bugs highlighted by our customers with the Slack integration has allowed us to decrease response times to critical issues by a margin”
What Anecdote features does the CALO team use?

In the first quarter of 2023, CALO joined Anecdote, aiming to increase customer loyalty, reduce churn rates, and reduce bug response times.

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Central feedback analysis hub, integrating feedback from multiple sources
Survey and NPS analysis, it's as easy as asking a question about your surveys
Bug reports to analyze any user experience issues in their feedback
Slack integration to keep their whole team in the loop with key customer issues
"Bringing together Mixpanel and survey data into Anecdote was pivotal. Having everything on one dashboard was game-changing"

How does Anecdote work?

We're an easy-to-use customer feedback analytics platform that helps your team understand your customers better.

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Connect your customer feedback sources

Plug in customer feedback sources such as Zendesk, Intercom and Typeform - sit back, relax and let us do the heavy lifting

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Let our AI model tag every feedback ticket

We will tag feature requests, churn issues, legal risks, bugs and specific tags related to your product or company

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Unlock a goldmine of customer insights

Analyze trends, NPS, sentiment - you name it. All in one easy-to-use dashboard, transferable across teams

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