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Bank Al-Etihad uses Anecdote to analyze Arabic customer feedback, categorize feature and payment requests, and identify churn issues. This helps them quickly fix user experience problems, keeping all data in one place.
Ledi Lapaj
Director of Customer Experience
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Bank Al-Etihad is a cornerstone of Jordan’s banking industry, with 53 branches across the country. UX issues can cost banks thousands, so being on high alert for anomalies and bugs is paramount. Unifying customer feedback and bug alerts through Anecdote allows Bank Al-Etihad to maintain trust in a highly sensitive market.
What were Bank Al-Etihad's key pain points?
Feedback tagging was inconsistent and time-consuming
Leading to disorganized customer data and difficulty in identifying trends and actionable insights
Difficulty in organizing and prioritizing customer feature requests
Risking the development of features that are not aligned with customer needs
Critical bugs sometimes went unnoticed or were discovered too late
Causing potential damage to the company's reputation and user experience
In early 2023, Bank Al Etihad partnered with Anecdote to improve customer retention, reduce churn rates, and develop more refined products and services.
How does Anecdote work?
We're an easy-to-use customer feedback analytics platform that helps your team understand your customers better.
Connect your customer feedback sources
Plug in customer feedback sources such as Zendesk, Intercom and Typeform - sit back, relax and let us do the heavy lifting
Let our AI model tag every feedback ticket
We will tag feature requests, churn issues, legal risks, bugs and specific tags related to your product or company
Unlock a goldmine of customer insights
Analyze trends, NPS, sentiment - you name it. All in one easy-to-use dashboard, transferable across teams
Try us absolutely free
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