Abyan Capital uses Anecdote to categorize feature and legal requests and swiftly resolve user experience issues and bugs while keeping all related data centralized for easier management.
Saleh Alaqeel
Chief Operating Officer
Abyan Capital, established in June 2021, has been a pioneering force in the Saudi fintech sector, dedicated to helping individuals grow their investments and savings. Banks traditionally used customer service logs and direct feedback for insights, often missing nuanced or less vocal customer opinions - Anecdote provided a solution.
What were Abyan Capital's key pain points?
Feedback tagging was inconsistent and time-consuming
Leading to disorganized customer data and difficulty in identifying trends and actionable insights
Difficulty in organizing and prioritizing customer feature requests
Risking the development of features that are not aligned with customer needs
Critical bugs sometimes went unnoticed or were discovered too late
Causing potential damage to the company's reputation and user experience
In early 2023, Abyan Capital partnered with Anecdote to improve customer retention, reduce churn rates, and develop more refined products and services.
How does Anecdote work?
We're an easy-to-use customer feedback analytics platform that helps your team understand your customers better.
Connect your customer feedback sources
Plug in customer feedback sources such as Zendesk, Intercom and Typeform - sit back, relax and let us do the heavy lifting
Let our AI model tag every feedback ticket
We will tag feature requests, churn issues, legal risks, bugs and specific tags related to your product or company
Unlock a goldmine of customer insights
Analyze trends, NPS, sentiment - you name it. All in one easy-to-use dashboard, transferable across teams
Try us absolutely free
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