Vivino

User Experience Report

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This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

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Vivino

Top Insights This Week

Week of June 24th, 2025
This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of Vivino's key feedback

1

Delivery Issues

A significant number of users report problems with wine orders not being delivered or being delayed, with no effective way to contact customer service for resolution. Approximately 10% of users seem to be affected by this issue, leading to frustration and distrust in the service. Example: 'Vivino never delivered my $1000 wine order, and their AI bot is worthless for resolving issues.'

Vivino never delivered my $1000 wine order, and their AI bot is worthless for resolving issues.

2

Intrusive Ads

Many users are frustrated by the overwhelming presence of ads, which disrupt the user experience and make the app difficult to navigate. This issue affects about 15% of users, who find the ads intrusive and a deterrent to using the app. Example: 'The ads ruin the experience, making it hard to use the app without constant interruptions.'

The ads ruin the experience, making it hard to use the app without constant interruptions.

3

Customer Support Frustrations

Users express dissatisfaction with the customer support system, particularly the reliance on AI bots and the difficulty in reaching a human agent. This affects around 12% of users, who feel their issues are not being adequately addressed. Example: 'Customer service is a joke, with long response times and unhelpful AI bots.'

Customer service is a joke, with long response times and unhelpful AI bots.

4

Feature Downgrades

Long-time users are disappointed with the removal of previously free features, now locked behind a premium subscription. This change affects about 8% of users, who feel the app has become less valuable and more focused on monetization. Example: 'Used to love this app, but now many features are behind a paywall, making it less useful.'

Used to love this app, but now many features are behind a paywall, making it less useful.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Vivino
Vivino is praised for its extensive wine database and user-friendly interface, making it easy for users to track and discover wines. However, some users express frustration with ads, technical issues, and the need for premium features.

#2 RUNNER UP

Wine-Searcher
Wine-Searcher is highly regarded for its comprehensive price comparisons and availability checks, making it a favorite among wine enthusiasts and collectors. Users appreciate its accuracy and utility, though some criticize the app for its premium pricing model.

#3 Straggler

CellarTracker
CellarTracker is valued for its robust inventory management and community-driven reviews, which are particularly useful for serious wine collectors. While the app is praised for its functionality, some users find the new interface less intuitive compared to the older version.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Vivino
#1 Users Choice
Vivino is praised for its extensive wine database and user-friendly interface, making it easy for users to track and discover wines. However, some users express frustration with ads, technical issues, and the need for premium features.
Wine-Searcher
#2 Runner-up
Wine-Searcher is highly regarded for its comprehensive price comparisons and availability checks, making it a favorite among wine enthusiasts and collectors. Users appreciate its accuracy and utility, though some criticize the app for its premium pricing model.
CellarTracker
#3 Straggler
CellarTracker is valued for its robust inventory management and community-driven reviews, which are particularly useful for serious wine collectors. While the app is praised for its functionality, some users find the new interface less intuitive compared to the older version.

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Nuggets

Major Highlights of the Week

Ad Overload
The app's user experience is severely hindered by excessive and intrusive advertisements, making it difficult to navigate and use effectively. This aggressive ad strategy is driving users away, as they find the app unusable and frustrating.
The ads are so overwhelming that I can't even tell what's part of the app anymore, making it not worth the hassle.
Customer Service Issues
Users are frustrated with the lack of effective customer service, often encountering unhelpful AI bots and delayed or non-existent human support. This poor service experience is leading to dissatisfaction and loss of trust in the app.
I tried to resolve an issue with my order, but the AI assistant was useless, and I never received a callback from a human agent.
Subscription Model Backlash
The introduction of a premium subscription model has alienated long-time users who feel that previously free features are now unfairly locked behind a paywall. This shift is perceived as corporate greed, leading to user attrition.
I used to love this app, but now I have to pay for features that were once free, which feels like a betrayal.
Technical Glitches
Frequent technical issues, such as app crashes and slow performance, are frustrating users and diminishing the app's reliability. These glitches are particularly problematic during key functions like scanning wine labels.
The app crashes every time I try to scan a wine, making it unusable.
Data Loss Concerns
Users are experiencing loss of saved data, such as wine ratings and history, which is causing significant frustration and distrust. This data loss undermines the app's core value proposition of tracking and managing wine preferences.
All my saved wines and history disappeared after an update, and I can't recover them.
Inaccurate Wine Information
The app's wine recognition and information accuracy have declined, leading to mismatches and incorrect data. This inaccuracy is eroding user confidence in the app's ability to provide reliable wine recommendations.
I scanned a wine label, and the app returned completely unrelated results, making it unreliable.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Ad Overload
The app's user experience is severely hindered by excessive and intrusive advertisements, making it difficult to navigate and use effectively. This aggressive ad strategy is driving users away, as they find the app unusable and frustrating.
Customer Service Issues
Users are frustrated with the lack of effective customer service, often encountering unhelpful AI bots and delayed or non-existent human support. This poor service experience is leading to dissatisfaction and loss of trust in the app.
Subscription Model Backlash
The introduction of a premium subscription model has alienated long-time users who feel that previously free features are now unfairly locked behind a paywall. This shift is perceived as corporate greed, leading to user attrition.
Technical Glitches
Frequent technical issues, such as app crashes and slow performance, are frustrating users and diminishing the app's reliability. These glitches are particularly problematic during key functions like scanning wine labels.
Data Loss Concerns
Users are experiencing loss of saved data, such as wine ratings and history, which is causing significant frustration and distrust. This data loss undermines the app's core value proposition of tracking and managing wine preferences.
Inaccurate Wine Information
The app's wine recognition and information accuracy have declined, leading to mismatches and incorrect data. This inaccuracy is eroding user confidence in the app's ability to provide reliable wine recommendations.

Quotes of the week

Hear from some of the most impactful users to drive changes

Vivino used to be a great app for discovering wines, but recent updates have made it cluttered with ads and locked useful features behind a paywall. It's frustrating to see a once user-friendly app become so commercialized.
A Google user
Week of June 24th, 2025
I downloaded Vivino to explore wines, but the app never worked past the registration step. It was a disappointing experience, and I can't recommend it.
Notably Yours
Week of June 24th, 2025
I used to love Vivino for its free features, but now many are locked behind a subscription. It's disappointing to see the app prioritize monetization over user experience.
A Google user
Week of June 24th, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes
Vivino used to be a great app for discovering wines, but recent updates have made it cluttered with ads and locked useful features behind a paywall. It's frustrating to see a once user-friendly app become so commercialized.
Candice Wu
App Store
I downloaded Vivino to explore wines, but the app never worked past the registration step. It was a disappointing experience, and I can't recommend it.
Kelly Williams
Google Play
I used to love Vivino for its free features, but now many are locked behind a subscription. It's disappointing to see the app prioritize monetization over user experience.
Koray Okumus
Google Play

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