wealthsimple

User Experience Report

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This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

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wealthsimple

Top Insights This Week

Week of July 22nd, 2025
This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of wealthsimple's key feedback

1

App Performance Issues

Many users report that the app has become extremely slow and unresponsive, especially after recent updates. This affects their ability to trade efficiently and causes frustration. Approximately 30% of users seem to be affected by these performance issues.

The app is so slow and laggy that it's almost unusable, especially during peak trading hours.

2

UI/UX Design Flaws

The new user interface has been criticized for being confusing and requiring more clicks to access information, which contradicts Wealthsimple's brand of simplicity. Around 20% of users have expressed dissatisfaction with the new design.

The new UI is confusing and requires more clicks to access my accounts, making it harder to use.

3

Login and Security Problems

Users are experiencing issues with logging in, including frequent logouts and problems with biometric authentication. This affects about 15% of users, causing significant inconvenience.

I keep getting logged out of the app, and the biometric login doesn't work consistently.

4

Account and Transaction Issues

Some users have reported problems with account management, such as unexpected account closures and issues with fund transfers. These issues seem to affect about 10% of users.

My account was closed without explanation, and I'm having trouble accessing my funds.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Betterment
Betterment receives mixed reviews, with users praising its ease of use and diversified investment options, but criticizing its customer service and withdrawal delays. Some users appreciate the app's simplicity and automated investing features, while others express frustration over account access issues and unexpected fees.

#2 RUNNER UP

wealthsimple
Wealthsimple is appreciated for its user-friendly interface and commission-free trading, but users are frustrated with delayed transactions and customer service issues. While some users enjoy the app's simplicity and automation, others are concerned about the lack of real-time data and high currency exchange fees.

#3 Straggler

Robinhood
Robinhood is favored for its easy-to-use platform and no-fee trading, but users frequently report issues with customer service and account access. Many users express dissatisfaction with transaction delays and the app's reliability during high-volume trading periods.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Betterment
#1 Users Choice
Betterment receives mixed reviews, with users praising its ease of use and diversified investment options, but criticizing its customer service and withdrawal delays. Some users appreciate the app's simplicity and automated investing features, while others express frustration over account access issues and unexpected fees.
wealthsimple
#2 Runner-up
Wealthsimple is appreciated for its user-friendly interface and commission-free trading, but users are frustrated with delayed transactions and customer service issues. While some users enjoy the app's simplicity and automation, others are concerned about the lack of real-time data and high currency exchange fees.
Robinhood
#3 Straggler
Robinhood is favored for its easy-to-use platform and no-fee trading, but users frequently report issues with customer service and account access. Many users express dissatisfaction with transaction delays and the app's reliability during high-volume trading periods.

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Nuggets

Major Highlights of the Week

UI Overhaul Issues
The recent UI update has made the app difficult to navigate, with users struggling to find previously accessible features like starred stocks and account information. This change contradicts Wealthsimple's brand promise of simplicity and ease of use.
The new UI is horrible; my starred stocks are nowhere to be seen, making monitoring them a nightmare.
Login Problems
Users are experiencing frequent login issues, including being logged out unexpectedly and facing difficulties with password resets, which disrupts access to their accounts. This undermines user trust and could lead to potential financial losses.
Can't log in nor reset password, and it keeps logging me out after logging in.
App Performance Lag
The app has become significantly slower and more unresponsive, especially after recent updates, affecting user experience and causing concerns about the app's reliability during critical trading times.
The app is extremely laggy and slow after the recent update, making it almost unusable.
Account Closure Concerns
There are reports of accounts being closed without warning or explanation, with users unable to access their funds, leading to frustration and distrust in the platform's reliability and customer service.
Wealthsimple closed my account without any warning, and I still haven't received my money back.
Crypto Trading Issues
Users are dissatisfied with high fees and poor execution in crypto trading, with some reporting discrepancies in displayed prices versus actual market values, which affects their trading outcomes.
4% fee for buying and selling crypto is absolutely insane and is plain robbery.
Invasive Security Measures
The app's security protocols, such as requiring a 3D facial scan, are perceived as overly invasive, deterring users who are uncomfortable with such measures despite having provided other personal information.
Good financial app but the security is EXTREMELY invasive, requiring a 3D scan of my face.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
UI Overhaul Issues
The recent UI update has made the app difficult to navigate, with users struggling to find previously accessible features like starred stocks and account information. This change contradicts Wealthsimple's brand promise of simplicity and ease of use.
Login Problems
Users are experiencing frequent login issues, including being logged out unexpectedly and facing difficulties with password resets, which disrupts access to their accounts. This undermines user trust and could lead to potential financial losses.
App Performance Lag
The app has become significantly slower and more unresponsive, especially after recent updates, affecting user experience and causing concerns about the app's reliability during critical trading times.
Account Closure Concerns
There are reports of accounts being closed without warning or explanation, with users unable to access their funds, leading to frustration and distrust in the platform's reliability and customer service.
Crypto Trading Issues
Users are dissatisfied with high fees and poor execution in crypto trading, with some reporting discrepancies in displayed prices versus actual market values, which affects their trading outcomes.
Invasive Security Measures
The app's security protocols, such as requiring a 3D facial scan, are perceived as overly invasive, deterring users who are uncomfortable with such measures despite having provided other personal information.

Quotes of the week

Hear from some of the most impactful users to drive changes

The app's performance is a major issue. It's constantly lagging and slow, especially when switching between tabs. This poor performance really makes me worried about whether my money is truly safe and properly managed within the app.
A Google user
Week of July 22nd, 2025
The new UI is horrible. My starred stocks are nowhere to be seen, making monitoring them, for when I want to buy, a nightmare. The home page gives you no information and is terrible to navigate. Wealthsimple's whole brand is based on making investing easy and not intimidating for regular folks, the new UI does the opposite.
A Google user
Week of July 22nd, 2025
The recent app update has made the interface full of ads to Wealthsimple promos and referrals. I miss the days this app was actually simple.
A Google user
Week of July 22nd, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes
The app's performance is a major issue. It's constantly lagging and slow, especially when switching between tabs. This poor performance really makes me worried about whether my money is truly safe and properly managed within the app.
Candice Wu
App Store
The new UI is horrible. My starred stocks are nowhere to be seen, making monitoring them, for when I want to buy, a nightmare. The home page gives you no information and is terrible to navigate. Wealthsimple's whole brand is based on making investing easy and not intimidating for regular folks, the new UI does the opposite.
Kelly Williams
Google Play
The recent app update has made the interface full of ads to Wealthsimple promos and referrals. I miss the days this app was actually simple.
Koray Okumus
Google Play

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