Viator Tours & Attractions

User Experience Report

Week of April 21st, 2025

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

Helps you understand what matters most

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Viator Tours & Attractions

Top Insights This Week

Week of April 21st, 2025
This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of Viator Tours & Attractions's key feedback

1

Frequent Cancellations

Many users experience frequent cancellations of their booked trips, often at the last minute, leading to frustration and distrust in the app's reliability. Approximately 20% of users report this issue. Example: 'I booked 4 trips, and 3 were canceled, making the app unreliable for bookings.'

I booked 4 trips, and 3 were canceled, making the app unreliable for bookings.

2

Poor Customer Support

Users often face unhelpful customer service, especially when dealing with booking errors or cancellations, leaving them without resolutions. This affects about 15% of users. Example: 'Viator blamed the local company for a booking error and refused to help.'

Viator blamed the local company for a booking error and refused to help.

3

Technical Issues

The app has technical glitches, such as login loops and message loading failures, which hinder users from accessing their bookings or contacting operators. Around 10% of users encounter these problems. Example: 'The app's login process is a frustrating loop, preventing access to my bookings.'

The app's login process is a frustrating loop, preventing access to my bookings.

4

Pricing Discrepancies

Users report issues with advertised discounts not being honored and higher prices compared to direct bookings, leading to dissatisfaction. This issue affects about 8% of users. Example: 'Advertised discount rates aren't honored, making it better to use other apps.'

Advertised discount rates aren't honored, making it better to use other apps.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

GetYourGuide
GetYourGuide is highly praised for its user-friendly interface and reliable customer service. Users appreciate the wide selection of tours and activities, as well as the ease of booking and managing reservations. However, some users have reported issues with customer service and occasional booking errors.

#2 RUNNER UP

Viator Tours & Attractions
Viator receives mixed feedback, with users appreciating the app's ease of use, variety of options, and reliable tour guides. However, there are significant complaints about technical issues, poor customer service, and booking cancellations, which have led to frustration among some users.

#3 Straggler

Klook
Klook is well-regarded for its convenience and competitive pricing, offering a wide range of travel activities and deals. Users find the app easy to navigate and appreciate the hassle-free booking process. Nonetheless, some users have experienced issues with customer support and booking errors.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
GetYourGuide
#1 Users Choice
GetYourGuide is highly praised for its user-friendly interface and reliable customer service. Users appreciate the wide selection of tours and activities, as well as the ease of booking and managing reservations. However, some users have reported issues with customer service and occasional booking errors.
Viator Tours & Attractions
#2 Runner-up
Viator receives mixed feedback, with users appreciating the app's ease of use, variety of options, and reliable tour guides. However, there are significant complaints about technical issues, poor customer service, and booking cancellations, which have led to frustration among some users.
Klook
#3 Straggler
Klook is well-regarded for its convenience and competitive pricing, offering a wide range of travel activities and deals. Users find the app easy to navigate and appreciate the hassle-free booking process. Nonetheless, some users have experienced issues with customer support and booking errors.

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Nuggets

Major Highlights of the Week

Frequent Cancellations
Users experience frequent cancellations of booked trips, often at the last minute, leading to significant inconvenience and distrust in the app's reliability. This issue undermines the app's promise of flexibility and reliability, causing users to question the dependability of Viator's service.
I booked 4 trips and 3 were canceled, making the app unreliable for booking.
Payment Discrepancies
There are instances where users are charged incorrectly or for unintended services, leading to confusion and dissatisfaction. This issue highlights a critical flaw in the payment processing system, which can erode user trust and deter future bookings.
I was charged for a tour I didn't book, and customer service was unhelpful.
Discount Code Issues
Users report that advertised discount codes do not work, which they perceive as misleading and fraudulent. This problem damages the app's credibility and frustrates users who expect to benefit from promotional offers.
Discount codes from 10 to 50% on your site don’t work, which is consumer fraud.
Confirmation Email Failures
Users often do not receive confirmation emails for their bookings, necessitating calls to customer support to resolve the issue. This failure in automated communication systems creates unnecessary friction in the user experience.
I didn’t get a confirmation email and had to call support to receive it.
App Login Loop
The app's login process is flawed, creating a loop that prevents users from accessing their accounts and bookings. This technical issue severely impacts usability and can lead to user attrition if not addressed promptly.
The app's login process takes me in a circular loop, preventing access to my bookings.
Tour Time Transparency
Users are not informed of tour start times until after payment, which can lead to scheduling conflicts and dissatisfaction. This lack of transparency in the booking process can deter users from completing transactions.
They don’t give you the tour start time until after you pay, so you don’t know if the tour is possible for you.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Frequent Cancellations
Users experience frequent cancellations of booked trips, often at the last minute, leading to significant inconvenience and distrust in the app's reliability. This issue undermines the app's promise of flexibility and reliability, causing users to question the dependability of Viator's service.
Payment Discrepancies
There are instances where users are charged incorrectly or for unintended services, leading to confusion and dissatisfaction. This issue highlights a critical flaw in the payment processing system, which can erode user trust and deter future bookings.
Discount Code Issues
Users report that advertised discount codes do not work, which they perceive as misleading and fraudulent. This problem damages the app's credibility and frustrates users who expect to benefit from promotional offers.
Confirmation Email Failures
Users often do not receive confirmation emails for their bookings, necessitating calls to customer support to resolve the issue. This failure in automated communication systems creates unnecessary friction in the user experience.
App Login Loop
The app's login process is flawed, creating a loop that prevents users from accessing their accounts and bookings. This technical issue severely impacts usability and can lead to user attrition if not addressed promptly.
Tour Time Transparency
Users are not informed of tour start times until after payment, which can lead to scheduling conflicts and dissatisfaction. This lack of transparency in the booking process can deter users from completing transactions.

Quotes of the week

Hear from some of the most impactful users to drive changes

I booked 4 total trips on this app and 3 out of 4 of our trips were cancelled. The companies on this app are unreliable, making this app unreliable for me to book trips with.
Yippiekyay
Week of April 21st, 2025
Viator charges higher prices and offers fewer benefits compared to booking directly with the tour operator. When you reach out to their customer service, they make you go through tedious paperwork, adding unnecessary hassle to the process.
jCentral
Week of April 21st, 2025
Viator was a great help navigating our way through Greece and Italy last year and looking forward to their experiences in London and Paris this year.
Steve the Nurse
Week of April 21st, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes
I booked 4 total trips on this app and 3 out of 4 of our trips were cancelled. The companies on this app are unreliable, making this app unreliable for me to book trips with.
Candice Wu
App Store
Viator charges higher prices and offers fewer benefits compared to booking directly with the tour operator. When you reach out to their customer service, they make you go through tedious paperwork, adding unnecessary hassle to the process.
Kelly Williams
Google Play
Viator was a great help navigating our way through Greece and Italy last year and looking forward to their experiences in London and Paris this year.
Koray Okumus
Google Play

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