Turo — Car rental marketplace

User Experience Report

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Turo — Car rental marketplace

Top Insights This Week

Week of July 23rd, 2025
This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of Turo — Car rental marketplace's key feedback

1

Customer Support Issues

A significant number of users report dissatisfaction with Turo's customer support, citing unhelpful responses and long wait times. Approximately 10% of users express frustration with the lack of effective assistance during issues, leading to unresolved problems and negative experiences.

Customer support was unhelpful and left me on hold for over an hour without resolving my issue.

2

Unexpected Fees

Users frequently mention unexpected fees, such as parking or additional charges, that are not clearly disclosed upfront. This issue affects around 8% of users, who feel misled by the lack of transparency in pricing, leading to dissatisfaction with the overall cost of their rental.

I was surprised by a $152 parking fee that wasn't disclosed when I booked the car.

3

Account and Booking Issues

Some users experience account restrictions or unexpected cancellations without clear explanations, affecting their ability to book or complete rentals. Approximately 5% of users report these issues, which can lead to frustration and a lack of trust in the platform.

My account was unexpectedly restricted, preventing me from booking a car without any clear reason.

4

Host and Vehicle Discrepancies

A portion of users encounter discrepancies between the vehicle or host experience and what was advertised, such as cleanliness or vehicle condition. This affects about 4% of users, who feel that the actual rental did not meet their expectations based on the listing.

The car was not as clean as advertised, and I had to clean it myself before use.

COMPETITORS ANALYSIS

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#1 USERS CHOICE

#2 RUNNER UP

#3 Straggler

Competitors Analysis
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#1 Users Choice
#2 Runner-up
#3 Straggler

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Nuggets

Major Highlights of the Week

Customer Support Issues
Users experience significant frustration with Turo's customer support, citing long wait times, unhelpful responses, and lack of escalation options. This undermines trust and satisfaction, especially when resolving urgent issues.
I was on hold with Turo customer care for over 1.5 hours, and no one ever came back to the phone.
Unexpected Fees
Renters are surprised by undisclosed fees such as parking charges and security deposits, which are not clearly communicated upfront. This lack of transparency leads to dissatisfaction and perceived unfairness.
I had to pay $152 for a parking garage fee that was not disclosed upfront.
Account Restrictions
Users report unexpected account closures and restrictions without clear explanations, causing inconvenience and loss of access to the service. This lack of clarity and communication damages user trust.
Turo closed my account and never gave me a reason.
Host Protection Concerns
Hosts feel inadequately protected by Turo, especially regarding guest prescreening and damage claims. The inability to effectively assess guest risk or resolve disputes leaves hosts vulnerable.
Turo changed the host ability to prescreen guests, making risk assessment impossible.
Fraudulent Claims Handling
Turo's handling of fraudulent damage claims is criticized, with users feeling unsupported despite providing evidence. This erodes confidence in Turo's dispute resolution process.
Turo sided with the host even with evidence proving the damage claim was false.
Inconsistent Policy Application
Users experience inconsistency in policy application, such as cancellation fees and insurance claims, leading to confusion and dissatisfaction. Clearer guidelines and consistent enforcement are needed.
I was charged a $17 refuel fee despite returning the tank above full.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Customer Support Issues
Users experience significant frustration with Turo's customer support, citing long wait times, unhelpful responses, and lack of escalation options. This undermines trust and satisfaction, especially when resolving urgent issues.
Unexpected Fees
Renters are surprised by undisclosed fees such as parking charges and security deposits, which are not clearly communicated upfront. This lack of transparency leads to dissatisfaction and perceived unfairness.
Account Restrictions
Users report unexpected account closures and restrictions without clear explanations, causing inconvenience and loss of access to the service. This lack of clarity and communication damages user trust.
Host Protection Concerns
Hosts feel inadequately protected by Turo, especially regarding guest prescreening and damage claims. The inability to effectively assess guest risk or resolve disputes leaves hosts vulnerable.
Fraudulent Claims Handling
Turo's handling of fraudulent damage claims is criticized, with users feeling unsupported despite providing evidence. This erodes confidence in Turo's dispute resolution process.
Inconsistent Policy Application
Users experience inconsistency in policy application, such as cancellation fees and insurance claims, leading to confusion and dissatisfaction. Clearer guidelines and consistent enforcement are needed.

Quotes of the week

Hear from some of the most impactful users to drive changes

I had a great first experience using Turo. The platform made the booking process simple and straightforward, with plenty of options to choose from. I appreciated how easy it was to communicate with the car owner directly and how flexible the process felt compared to a traditional rental company.
nj roadside guy
Week of July 23rd, 2025
I have had some ups and downs with using Turo. My first rental car was okay, but I struggled with picking it up at the airport and couldn't reach the host. Customer support was unhelpful, and I ended up paying unexpected parking fees. Turo needs to improve their customer service and communication.
Done with Turo
Week of July 23rd, 2025
As a Turo host, I'm disappointed with the new update that limits our ability to prescreen guests. The rating system is ineffective, and there's no way to mitigate risks. Turo needs to improve host support and risk management.
david.m.donoso
Week of July 23rd, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes
I had a great first experience using Turo. The platform made the booking process simple and straightforward, with plenty of options to choose from. I appreciated how easy it was to communicate with the car owner directly and how flexible the process felt compared to a traditional rental company.
Candice Wu
App Store
I have had some ups and downs with using Turo. My first rental car was okay, but I struggled with picking it up at the airport and couldn't reach the host. Customer support was unhelpful, and I ended up paying unexpected parking fees. Turo needs to improve their customer service and communication.
Kelly Williams
Google Play
As a Turo host, I'm disappointed with the new update that limits our ability to prescreen guests. The rating system is ineffective, and there's no way to mitigate risks. Turo needs to improve host support and risk management.
Koray Okumus
Google Play

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