Tripadvisor: Plan & Book Trips
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TOP INSIGHTS
1
Users experience significant issues with booking accuracy and customer support, leading to disrupted plans and frustration. Approximately 5% of users report such issues, highlighting a need for improved booking processes and customer service. Example: 'I booked a dinner cruise, but the address was incorrect, leaving me stranded and unable to get help from customer service.'
2
The app's search functionality is not intuitive, often redirecting users to incorrect locations or failing to provide local results. This affects around 3% of users, indicating a need for better search algorithms. Example: 'Searching for a local dish redirected me to a place miles away, despite having my location.'
3
Users report laggy and slow map interactions, particularly on certain devices, which hampers the user experience. Approximately 2% of users face these performance issues, suggesting a need for optimization. Example: 'Zooming and panning in the map is incredibly laggy and slow on my iPhone SE.'
4
Frequent login issues frustrate users, with password updates not syncing properly across platforms. This affects about 2% of users, indicating a need for improved login processes. Example: 'I've updated my password multiple times, but the app still won't let me log in.'
COMPETITORS ANALYSIS
#1 USERS CHOICE
#2 RUNNER UP
#3 Straggler
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