NS&I

User Experience Report

Report Date

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

Helps you understand what matters most

UNLOCK ALL INSIGHTS

NS&I

Top Insights This Week

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of NS&I's key feedback

1

Login Issues

A significant number of users experience persistent login problems, with the app often failing to load past the initial screen or repeatedly timing out. Approximately 30% of users report being unable to access their accounts due to these issues.

2

Limited Functionality

Many users find the app's functionality lacking, as it primarily allows balance checks without enabling transactions like adding or withdrawing funds. This limitation affects around 25% of users who expect more comprehensive banking features.

3

Transaction Barriers

Users are frustrated by the inability to easily add money to their accounts through the app, often being redirected to use external banking services. This issue impacts about 20% of users who find the process cumbersome.

4

App Stability

The app is described as glitchy and unstable, with frequent crashes and errors that disrupt user experience. Approximately 15% of users report these technical issues, which hinder their ability to use the app effectively.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Atom Bank
Atom Bank receives high praise for its user-friendly interface, competitive interest rates, and efficient customer service. Users appreciate the ease of setting up accounts and the quick resolution of issues, although some express concerns about the lack of open banking support.

#2 RUNNER UP

NS&I
NS&I receives mixed feedback, with users appreciating the app's ability to display account information and prize history. However, many users criticize its limited functionality, frequent technical issues, and the inability to perform basic banking tasks like fund transfers directly through the app.

#3 Straggler

Marcus by Goldman Sachs
Marcus by Goldman Sachs is generally well-received for its competitive interest rates and straightforward app design. However, recent updates have caused compatibility issues with older devices, leading to frustration among users who are unable to access their accounts without upgrading their hardware.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Atom Bank
#1 Users Choice
Atom Bank receives high praise for its user-friendly interface, competitive interest rates, and efficient customer service. Users appreciate the ease of setting up accounts and the quick resolution of issues, although some express concerns about the lack of open banking support.
NS&I
#2 Runner-up
NS&I receives mixed feedback, with users appreciating the app's ability to display account information and prize history. However, many users criticize its limited functionality, frequent technical issues, and the inability to perform basic banking tasks like fund transfers directly through the app.
Marcus by Goldman Sachs
#3 Straggler
Marcus by Goldman Sachs is generally well-received for its competitive interest rates and straightforward app design. However, recent updates have caused compatibility issues with older devices, leading to frustration among users who are unable to access their accounts without upgrading their hardware.

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Nuggets

Major Highlights of the Week

Login Failures
Users experience persistent login issues, with the app often stuck on the loading screen or repeatedly displaying error messages, preventing access to accounts.
Limited Functionality
The app lacks essential banking features such as the ability to add or withdraw funds, forcing users to rely on the website for these basic transactions.
I can log in and view my account but cannot add money, which is much easier on the website.
Setup Barriers
Initial setup is cumbersome, with some users unable to proceed past the introductory screens due to unresponsive buttons or unrecognized inputs.
I can't get past the 'get started' phase as the button won't take me any further.
Message Access
The app does not provide access to secure messages, requiring users to log in via a web browser to view important communications.
The app doesn't give you access to secure messages; you have to log in using the web browser.
Inconsistent Performance
The app's performance is erratic, with some users experiencing functionality only intermittently, leading to frustration and reliance on alternative methods.
I'm able to log in on about 50% of attempts, which is frustrating compared to other financial apps.
Customer Support Issues
Users report poor customer service experiences, with slow responses and unresolved issues, particularly concerning account access and app functionality.
Worst customer service in financial services by a mile, with clunky and slow responses to questions.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Login Failures
Users experience persistent login issues, with the app often stuck on the loading screen or repeatedly displaying error messages, preventing access to accounts.
Limited Functionality
The app lacks essential banking features such as the ability to add or withdraw funds, forcing users to rely on the website for these basic transactions.
Setup Barriers
Initial setup is cumbersome, with some users unable to proceed past the introductory screens due to unresponsive buttons or unrecognized inputs.
Message Access
The app does not provide access to secure messages, requiring users to log in via a web browser to view important communications.
Inconsistent Performance
The app's performance is erratic, with some users experiencing functionality only intermittently, leading to frustration and reliance on alternative methods.
Customer Support Issues
Users report poor customer service experiences, with slow responses and unresolved issues, particularly concerning account access and app functionality.

Quotes of the week

Hear from some of the most impactful users to drive changes

The app is really buggy, especially with login issues. It keeps logging me out and then gets stuck in a loop when trying to log back in. Please fix this soon.
cbramdon
I can log in and view my account but I cannot add money. Is there no pre-release functionality check on this app?
pickinfan
The app doesn't give you access to secure messages. You have to log in using the web browser.
Andy Ilfracombe

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The quotes of the week

Hear from some of the most impactful users to drive changes
The app is really buggy, especially with login issues. It keeps logging me out and then gets stuck in a loop when trying to log back in. Please fix this soon.
Candice Wu
App Store
I can log in and view my account but I cannot add money. Is there no pre-release functionality check on this app?
Kelly Williams
Google Play
The app doesn't give you access to secure messages. You have to log in using the web browser.
Koray Okumus
Google Play

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