NAVER Map, Navigation

User Experience Report

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NAVER Map, Navigation

Top Insights This Week

Week of May 15th, 2025
This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of NAVER Map, Navigation's key feedback

1

Login Issues

A significant number of users, approximately 30%, face difficulties with the login process, often due to verification issues or account suspensions, especially for international users. This creates a barrier to accessing saved locations and other personalized features.

I can't log into the app because the Facebook login is not working.

2

Language Barriers

Around 25% of users struggle with language settings, as the app does not fully translate into English or other languages, making it difficult for non-Korean speakers to navigate and use the app effectively.

Even when you switch to English it won’t let you lookup an address or city in English.

3

Bookmark Glitches

Approximately 20% of users report issues with the bookmark feature, where saved locations disappear or cannot be accessed, leading to frustration as users lose important travel information.

My favorites on my map disappear every month. Everything just disappears.

4

Navigation Accuracy

About 15% of users experience problems with navigation accuracy, including incorrect directions and slow recalculations, which can lead to delays and confusion during travel.

The refresh/recalculation rate is very slow. If you miss a turn, it takes forever to recalculate.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Google Maps
Google Maps is praised for its reliability and comprehensive features, but users have expressed frustration with recent updates causing issues like incorrect location names and slow loading times. Despite these problems, many users still find it indispensable for navigation and location searches.

#2 RUNNER UP

Waze
Waze is appreciated for its community-driven features and real-time traffic updates, making it a favorite for avoiding traffic and spotting road hazards. However, users have reported issues with recent updates affecting functionality, such as problems with Android Auto and voice commands.

#3 Straggler

NAVER Map, Navigation
NAVER Map receives mixed feedback, with users appreciating its detailed navigation and public transit information in Korea. However, it faces criticism for its limited English support and difficulties for foreigners, as well as issues with account access and app performance.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Google Maps
#1 Users Choice
Google Maps is praised for its reliability and comprehensive features, but users have expressed frustration with recent updates causing issues like incorrect location names and slow loading times. Despite these problems, many users still find it indispensable for navigation and location searches.
Waze
#2 Runner-up
Waze is appreciated for its community-driven features and real-time traffic updates, making it a favorite for avoiding traffic and spotting road hazards. However, users have reported issues with recent updates affecting functionality, such as problems with Android Auto and voice commands.
NAVER Map, Navigation
#3 Straggler
NAVER Map receives mixed feedback, with users appreciating its detailed navigation and public transit information in Korea. However, it faces criticism for its limited English support and difficulties for foreigners, as well as issues with account access and app performance.

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Nuggets

Major Highlights of the Week

Font Size Issue
The app's font size is too small, and there is no option to increase it, causing readability issues for users. This lack of accessibility feature can lead to user frustration and decreased usability.
The font size is too small and I can’t increase it.
Login Problems
Users face significant challenges during the login process, including unresponsive CAPTCHA and account suspension due to 'suspicious network' errors. These issues hinder user access and retention, especially for international users.
I can't get past the sign in process where it asks a question to prove I'm not a bot.
Language Barriers
Despite offering an English version, many parts of the app remain untranslated, making it difficult for non-Korean speakers to navigate and use the app effectively. This inconsistency in language support limits the app's accessibility for international users.
Even when you switch to English, it won’t let you lookup an address or city in English.
Bookmark Glitches
Users experience issues with saving and deleting bookmarks, where saved locations disappear or deleted ones reappear. This inconsistency in managing bookmarks affects user trust and the app's reliability.
My favorites on my map disappear every month.
Account Suspension
Accounts are frequently suspended for 'suspicious activity' without clear resolution paths, even after providing personal documentation. This creates a negative user experience and privacy concerns.
My account was permanently locked with no hope of unlocking it.
Search Functionality
The app's search function requires exact matches and does not handle English queries well, leading to user frustration and reliance on alternative apps for accurate results. This limits the app's effectiveness as a navigation tool.
If I literally put 'SeoulTower' it would say 'location not found'.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Font Size Issue
The app's font size is too small, and there is no option to increase it, causing readability issues for users. This lack of accessibility feature can lead to user frustration and decreased usability.
Login Problems
Users face significant challenges during the login process, including unresponsive CAPTCHA and account suspension due to 'suspicious network' errors. These issues hinder user access and retention, especially for international users.
Language Barriers
Despite offering an English version, many parts of the app remain untranslated, making it difficult for non-Korean speakers to navigate and use the app effectively. This inconsistency in language support limits the app's accessibility for international users.
Bookmark Glitches
Users experience issues with saving and deleting bookmarks, where saved locations disappear or deleted ones reappear. This inconsistency in managing bookmarks affects user trust and the app's reliability.
Account Suspension
Accounts are frequently suspended for 'suspicious activity' without clear resolution paths, even after providing personal documentation. This creates a negative user experience and privacy concerns.
Search Functionality
The app's search function requires exact matches and does not handle English queries well, leading to user frustration and reliance on alternative apps for accurate results. This limits the app's effectiveness as a navigation tool.

Quotes of the week

Hear from some of the most impactful users to drive changes

I was in Seoul for a month and relied on Naver maps every day. It wasn't flawless, but it was better than nothing. The app was great for checking bus and train times, which were insanely accurate, and the walking directions were helpful. I give it five stars because it was a great app for the month I used it.
Vonnyvonny
Week of May 15th, 2025
I can't log into the app because the Facebook login is not working. Please fix it soon. I have way too many saved bookmark collections to create a new account.
adg0009
Week of May 15th, 2025
The app is not user-friendly for foreigners. Only a handful of elements are translated, with the majority remaining in Korean. The registration process is nearly impossible, and the app is a hassle to use.
Lukas
Week of May 15th, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes
I was in Seoul for a month and relied on Naver maps every day. It wasn't flawless, but it was better than nothing. The app was great for checking bus and train times, which were insanely accurate, and the walking directions were helpful. I give it five stars because it was a great app for the month I used it.
Candice Wu
App Store
I can't log into the app because the Facebook login is not working. Please fix it soon. I have way too many saved bookmark collections to create a new account.
Kelly Williams
Google Play
The app is not user-friendly for foreigners. Only a handful of elements are translated, with the majority remaining in Korean. The registration process is nearly impossible, and the app is a hassle to use.
Koray Okumus
Google Play

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