Hargreaves Lansdown

User Experience Report

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This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

Helps you understand what matters most

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Hargreaves Lansdown

Top Insights This Week

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of Hargreaves Lansdown's key feedback

1

Compatibility Issues

A significant number of users, approximately 20%, report that the app is incompatible with older devices, requiring iOS 16 or newer, which limits access for those with older phones. This has led to frustration as users feel forced to upgrade their devices to continue using the app.

The app no longer works on my iPhone, and it feels like I'm being penalized for having an older phone.

2

Frequent Crashes

Around 15% of users experience frequent app crashes, particularly during login or when accessing account information, which disrupts their ability to manage investments effectively. This issue has persisted across multiple updates, leading to dissatisfaction and consideration of alternative platforms.

The app routinely crashes for me and has done so for over a year, making it difficult to manage my investments.

3

Limited Functionality

Approximately 10% of users express frustration over the app's limited functionality, such as the inability to perform certain transactions without redirecting to a web browser. This lack of a self-contained experience is seen as a major flaw, especially when compared to competitors.

The app forces me to open a browser for transactions, which is a major security concern and inconvenience.

4

High Fees and Lack of Features

About 8% of users are dissatisfied with the high fees charged by the app, especially when compared to competitors offering more advanced features at lower costs. Users also note the absence of basic trading tools like graph plotting and candlestick displays.

The app charges high fees but lacks basic features like graph plotting, making it less appealing than competitors.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Fidelity Personal Investing
Fidelity receives mixed reviews, with users appreciating the clean interface and ease of navigation, but many criticize the app for being outdated and clunky. Frequent crashes and login issues are common complaints, and users express frustration over the lack of updates and improvements.

#2 RUNNER UP

AJ Bell Youinvest
AJ Bell Youinvest is praised for its customer service and ease of use, but users find the app outdated and difficult to navigate. Login issues and forced updates that disrupt access are frequent complaints, and users desire more modern features and a better user experience.

#3 Straggler

Hargreaves Lansdown
Hargreaves Lansdown receives mixed feedback, with users appreciating the app's functionality and ease of use, but some criticize it for being less comprehensive than the desktop version. Login issues and a desire for more intuitive navigation and features like fingerprint authentication are common themes.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Fidelity Personal Investing
#1 Users Choice
Fidelity receives mixed reviews, with users appreciating the clean interface and ease of navigation, but many criticize the app for being outdated and clunky. Frequent crashes and login issues are common complaints, and users express frustration over the lack of updates and improvements.
AJ Bell Youinvest
#2 Runner-up
AJ Bell Youinvest is praised for its customer service and ease of use, but users find the app outdated and difficult to navigate. Login issues and forced updates that disrupt access are frequent complaints, and users desire more modern features and a better user experience.
Hargreaves Lansdown
#3 Straggler
Hargreaves Lansdown receives mixed feedback, with users appreciating the app's functionality and ease of use, but some criticize it for being less comprehensive than the desktop version. Login issues and a desire for more intuitive navigation and features like fingerprint authentication are common themes.

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Nuggets

Major Highlights of the Week

Device Compatibility Issues
The app's requirement for iOS 16+ excludes users with older devices, causing frustration and potential loss of customers to competitors with more inclusive apps. This limitation is perceived as a push for users to upgrade their devices unnecessarily.
I can't access the app anymore because it doesn't support my iOS version, which feels unfair.
Frequent App Crashes
Users experience frequent app crashes, especially during login, leading to a frustrating user experience and potential financial losses due to missed trading opportunities. This instability undermines trust in the app's reliability for managing investments.
The app crashes almost every time I try to log in, making it unusable.
Outdated User Interface
The app's user interface is considered outdated and clunky compared to competitors, lacking intuitive navigation and modern features like dark mode. This results in a poor user experience and a perception of the app being behind the times.
The app feels dated and clunky compared to newer platforms with more intuitive designs.
Limited Trading Features
The app lacks essential trading features such as options trading and advanced charting tools, which are available on competitor platforms. This limitation frustrates users who expect a comprehensive trading experience.
The app doesn't allow options trading, forcing me to use the desktop version.
Login and Security Frustrations
Users face difficulties with the login process, including issues with biometric authentication and being redirected to a browser for login, which is seen as a security concern. This cumbersome process detracts from the app's usability.
The app forces me to log in through a browser, which feels insecure and unnecessary.
High Trading Fees
The app's trading fees are perceived as high compared to competitors, leading to dissatisfaction among users who feel they are not receiving value for money. This perception is exacerbated by the app's lack of advanced features.
A £10k trade costs significantly more on HL compared to other platforms, which is frustrating.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Device Compatibility Issues
The app's requirement for iOS 16+ excludes users with older devices, causing frustration and potential loss of customers to competitors with more inclusive apps. This limitation is perceived as a push for users to upgrade their devices unnecessarily.
Frequent App Crashes
Users experience frequent app crashes, especially during login, leading to a frustrating user experience and potential financial losses due to missed trading opportunities. This instability undermines trust in the app's reliability for managing investments.
Outdated User Interface
The app's user interface is considered outdated and clunky compared to competitors, lacking intuitive navigation and modern features like dark mode. This results in a poor user experience and a perception of the app being behind the times.
Limited Trading Features
The app lacks essential trading features such as options trading and advanced charting tools, which are available on competitor platforms. This limitation frustrates users who expect a comprehensive trading experience.
Login and Security Frustrations
Users face difficulties with the login process, including issues with biometric authentication and being redirected to a browser for login, which is seen as a security concern. This cumbersome process detracts from the app's usability.
High Trading Fees
The app's trading fees are perceived as high compared to competitors, leading to dissatisfaction among users who feel they are not receiving value for money. This perception is exacerbated by the app's lack of advanced features.

Quotes of the week

Hear from some of the most impactful users to drive changes

The app routinely crashes for me and has done for over a year. The company in general is good (I recommend HL to friends) but the IT provisions are poor.
Jonny from Aberdeen
The app doesn’t really work, constantly shows no data… not very user friendly. The information is categorically incorrect. The secure messages don’t get read or replied to.
EwanRo
I don’t understand how HL trading app requires iOS 16+ when other brokers run on iOS 15 devices. The HL trading app doesn’t even allow users to plot graphs nor can it display candle sticks!
R1_yamaha

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The quotes of the week

Hear from some of the most impactful users to drive changes
The app routinely crashes for me and has done for over a year. The company in general is good (I recommend HL to friends) but the IT provisions are poor.
Candice Wu
App Store
The app doesn’t really work, constantly shows no data… not very user friendly. The information is categorically incorrect. The secure messages don’t get read or replied to.
Kelly Williams
Google Play
I don’t understand how HL trading app requires iOS 16+ when other brokers run on iOS 15 devices. The HL trading app doesn’t even allow users to plot graphs nor can it display candle sticks!
Koray Okumus
Google Play

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