Hargreaves Lansdown

User Experience Report

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This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

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TOP INSIGHTS

A weekly roundup of Hargreaves Lansdown's key feedback

Frequent Crashes

A significant number of users, approximately 30%, report that the app frequently crashes or fails to load properly, causing frustration and hindering their ability to manage investments effectively. This issue undermines user confidence in the app's reliability.

The app crashes almost every time I sign in, making it unusable.

Login Issues

Around 25% of users experience persistent login problems, including being redirected to a web browser or being unable to use biometric authentication. This creates a cumbersome user experience and raises concerns about security and accessibility.

I can't log in to the app; it just redirects me to a webpage, making it a frustrating experience.

Outdated User Interface

Approximately 20% of users find the app's user interface outdated and not user-friendly compared to competitors. The lack of modern features like dark mode and intuitive navigation detracts from the overall user experience.

The app feels like it's from 2009, with a clunky interface that makes it hard to navigate.

Limited Functionality

About 15% of users are dissatisfied with the app's limited functionality, such as the inability to perform certain transactions or access detailed investment information. This limitation forces users to rely on the website, reducing the app's utility.

The app doesn't allow me to trade options or view detailed investment data, making it less useful.

COMPETITORS ANALYSIS

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#1 USERS CHOICE

Fidelity Personal Investing

Fidelity is praised for its comprehensive features and ease of use, with users appreciating the ability to manage investments efficiently and access detailed information. However, some users have noted occasional technical issues and a desire for more personalized features.

#2 RUNNER UP

Hargreaves Lansdown

Hargreaves Lansdown receives mixed feedback, with users appreciating the app's ease of use and comprehensive investment options. However, some users report technical issues, such as app crashes and difficulties with certain transactions, indicating room for improvement.

#3 Straggler

AJ Bell Youinvest

AJ Bell Youinvest is generally well-received for its straightforward interface and reliable performance. Users appreciate the app's functionality and the ability to manage investments effectively, though some suggest enhancements in user experience and additional features.

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Nuggets

Major Highlights of the Week

Frequent Crashes

The app frequently crashes, making it unreliable for users to access their accounts or perform transactions. This instability undermines user confidence and disrupts the investment management process.

The app crashes 98% of the time right after logging in, which is infuriating.

Users face persistent login issues, including being redirected to a web browser or experiencing endless login loops. This creates a frustrating barrier to accessing account information and managing investments.

I can't log in to the app; it just redirects to a webpage and then asks me to log in again.

Biometric Failures

Biometric login features are unreliable, with users unable to enable or consistently use fingerprint or facial recognition. This failure in security features diminishes the app's convenience and security.

Outdated UI

The app's user interface is considered outdated and not user-friendly, lacking modern features like dark mode and intuitive navigation. This detracts from the overall user experience and usability.

The UI is terrible compared to other apps, and it needs modern features like dark mode.

Limited Functionality

The app lacks essential features, such as the ability to trade options or view detailed investment performance, forcing users to rely on the website. This limitation reduces the app's utility for active investors.

The app doesn't allow options trading and lacks detailed performance insights, unlike competitors.

Customer Support Issues

Users report poor customer support, with long wait times and unhelpful responses, exacerbating frustrations with app issues. This lack of effective support further erodes trust in the platform.

Customer service is horrible; they couldn't find my account when I called for help.

Nuggets

Major Highlights of the Week

Everything you need to know about user experience

Frequent Crashes

Biometric Failures

Outdated UI

The app's user interface is considered outdated and not user-friendly, lacking modern features like dark mode and intuitive navigation. This detracts from the overall user experience and usability.

Limited Functionality

Customer Support Issues

Users report poor customer support, with long wait times and unhelpful responses, exacerbating frustrations with app issues. This lack of effective support further erodes trust in the platform.

Quotes of the week

Hear from some of the most impactful users to drive changes

The app doesn’t really work, constantly shows no data… not very user friendly. The information is categorically incorrect. The secure messages don’t get read or replied to. It’s not even easy to pay money with multiple errors despite you definitely taking payment. Shocking experience, almost as bad as the information the call handlers make up. I would recommend going elsewhere.

EwanRo

I’ve been using this app for over a month now. While it functions reasonably well in some respects, I’m becoming increasingly frustrated with the frequent 'no data available' messages when checking my account. There seems to be no clear reason for these errors, nor any explanation of what 'no data' actually means. When you have many thousands of pounds invested, you expect reliability and reassurance that everything is working as it should. Unfortunately, this app doesn’t provide that level of confidence.

Ricoroyale

I find your charges rather expensive. The app is not that easy to use from phone. Charge higher than other companies.

Leelly lee

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The quotes of the week

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Candice Wu

App Store

Kelly Williams

Google Play

I find your charges rather expensive. The app is not that easy to use from phone. Charge higher than other companies.

Koray Okumus

Google Play

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User Experience Report

Report Date

Hargreaves Lansdown

Top Insights This Week

Frequent Crashes

Login Issues

Outdated User Interface

Limited Functionality

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Major Highlights of the Week

Major Highlights of the Week

Hear from some of the most impactful users to drive changes

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The quotes of the week

Discover Anecdote’s all-in-one customer experience platform

Search through all your feedback, instantly

Use AI to automate and prioritize your feedback analysis

Send surveys and analyze them with AI

Segment feedback from your company in charts and summaries

Benchmark your company's feedback against your competitors

Stay on top of your feedback with alerts