first direct

User Experience Report

Report Date

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

Helps you understand what matters most

UNLOCK ALL INSIGHTS

first direct

Top Insights This Week

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of first direct's key feedback

1

Interface Complexity

A significant number of users find the app's interface cumbersome, with too many menus and screens required to perform simple tasks. Approximately 10% of users express frustration with the app's navigation compared to more streamlined competitors like Monzo.

2

Copy-Paste Limitation

Users are frustrated by the inability to copy and paste payee details, which increases the risk of errors when entering information manually. This issue affects around 5% of users who find it inconvenient and error-prone.

3

Activation Process Issues

The app's activation process is overly complex, involving multiple steps and different types of passwords, which confuses users. About 5% of users report difficulties with activation, leading to negative experiences.

4

Unwanted Advertisements

Some users are annoyed by frequent advertisements and special offers from other retailers when logging into the app, which they find intrusive. This issue affects approximately 3% of users who expect a more focused banking experience.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Monzo
Monzo receives high praise for its user-friendly interface, innovative features like early access to funds, and excellent customer service. However, some users report issues with account closures and app glitches, which can be frustrating.

#2 RUNNER UP

first direct
First Direct is highly regarded for its exceptional customer service and easy-to-use app, with many long-term customers expressing satisfaction. However, some users experience issues with app functionality and customer service, leading to mixed reviews.

#3 Straggler

Revolut
Revolut is praised for its modern banking features, ease of use, and efficient customer service. Users appreciate the app's multi-currency capabilities and investment options, although some report occasional account restrictions.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Monzo
#1 Users Choice
Monzo receives high praise for its user-friendly interface, innovative features like early access to funds, and excellent customer service. However, some users report issues with account closures and app glitches, which can be frustrating.
first direct
#2 Runner-up
First Direct is highly regarded for its exceptional customer service and easy-to-use app, with many long-term customers expressing satisfaction. However, some users experience issues with app functionality and customer service, leading to mixed reviews.
Revolut
#3 Straggler
Revolut is praised for its modern banking features, ease of use, and efficient customer service. Users appreciate the app's multi-currency capabilities and investment options, although some report occasional account restrictions.

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Nuggets

Major Highlights of the Week

Bonus Payment Issues
Customers are frustrated with the misleading information regarding bonus payments, leading to dissatisfaction and regret over switching from other banks. This issue highlights a gap in communication and transparency that needs addressing.
Copy-Paste Limitation
The inability to paste payee details into the app increases the risk of errors and complicates the payment process, especially for large transactions. This limitation is a significant usability flaw that needs urgent attention.
I can't paste account numbers, making it error-prone to enter details manually.
Complex Navigation
The app's navigation is cumbersome, requiring users to go through multiple menus for simple tasks, which detracts from the overall user experience. Streamlining the interface could enhance usability and align with modern banking standards.
Intrusive Advertising
Users are annoyed by frequent advertisements upon logging in, which detracts from the app's primary function as a banking tool. This issue suggests a need to reassess the balance between promotional content and user experience.
I see ads every time I log in, which is not what I expect from a banking app.
Savings Account Restrictions
Transferring money between accounts is problematic, particularly when moving funds to savings accounts, causing frustration and potential customer attrition. Addressing these transfer limitations could improve customer retention.
I can't transfer money to my savings account, which might make me switch to Lloyds.
App Crashes
Frequent app crashes disrupt the user experience, despite attempts to resolve the issue through updates and device changes. This persistent problem indicates a need for technical improvements to ensure app stability.
The app crashes consistently, and nothing resolves the issue.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Bonus Payment Issues
Customers are frustrated with the misleading information regarding bonus payments, leading to dissatisfaction and regret over switching from other banks. This issue highlights a gap in communication and transparency that needs addressing.
Copy-Paste Limitation
The inability to paste payee details into the app increases the risk of errors and complicates the payment process, especially for large transactions. This limitation is a significant usability flaw that needs urgent attention.
Complex Navigation
The app's navigation is cumbersome, requiring users to go through multiple menus for simple tasks, which detracts from the overall user experience. Streamlining the interface could enhance usability and align with modern banking standards.
Intrusive Advertising
Users are annoyed by frequent advertisements upon logging in, which detracts from the app's primary function as a banking tool. This issue suggests a need to reassess the balance between promotional content and user experience.
Savings Account Restrictions
Transferring money between accounts is problematic, particularly when moving funds to savings accounts, causing frustration and potential customer attrition. Addressing these transfer limitations could improve customer retention.
App Crashes
Frequent app crashes disrupt the user experience, despite attempts to resolve the issue through updates and device changes. This persistent problem indicates a need for technical improvements to ensure app stability.

Quotes of the week

Hear from some of the most impactful users to drive changes

The app is easy to use, great features and backed up by quick supportive service.
Andrewxb1
The bank itself works well but the app lets the service down. Too many menus and screens to do the simplest everyday task. FD should take a look at some of the modern Internet banks like Monzo to see how it can be done.
Head_For_The_Hills
Only joined for the bonus which they refused to pay in full. They only paid me to prevent me escalating the complaint. The information given was incorrect and misleading. Strongly regret shutting my Monzo account for the inadequate customer service but also slow user interface.
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The quotes of the week

Hear from some of the most impactful users to drive changes
The app is easy to use, great features and backed up by quick supportive service.
Candice Wu
App Store
The bank itself works well but the app lets the service down. Too many menus and screens to do the simplest everyday task. FD should take a look at some of the modern Internet banks like Monzo to see how it can be done.
Kelly Williams
Google Play
Only joined for the bonus which they refused to pay in full. They only paid me to prevent me escalating the complaint. The information given was incorrect and misleading. Strongly regret shutting my Monzo account for the inadequate customer service but also slow user interface.
Koray Okumus
Google Play

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