Calm

User Experience Report

Report Date

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

Highlights trends and insights

Helps you understand what matters most

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Calm

Top Insights This Week

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of Calm's key feedback

1

Subscription Issues

Many users are frustrated with subscription-related issues, such as unexpected charges, difficulty canceling, and limited free content. Approximately 30% of users express dissatisfaction with the app's subscription model, feeling misled by the free trial offers and the lack of transparency in pricing.

I was charged $70 despite canceling my subscription, and customer service was unresponsive.

2

Limited Free Content

A significant number of users are disappointed by the lack of free content, as most features are locked behind a paywall. Around 25% of users mention that the app is advertised as free but offers very little without a subscription, leading to frustration and uninstallation.

The app is advertised as free, but everything is locked unless you pay for a subscription.

3

Technical Glitches

Users report frequent technical issues, such as app crashes, audio playback problems, and navigation difficulties. Approximately 15% of users experience these glitches, which disrupt their experience and make the app less reliable.

The app crashes often, and the audio stops playing randomly, which is frustrating.

4

Content Stagnation

Some users feel that the app lacks fresh content, particularly in the sleep stories and meditation sections. About 10% of users express a desire for more variety and new material, as they find themselves listening to the same content repeatedly.

I've been using Calm for years, but there's not enough new content, and I'm tired of the repetition.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Insight Timer
Insight Timer is highly praised for its extensive free content and user-friendly interface, making it a favorite among users seeking meditation and mindfulness resources without a paywall. Users appreciate the variety of resources available and the ability to access quality content without a subscription.

#2 RUNNER UP

Calm
Calm receives mixed feedback, with users appreciating its high-quality content, including sleep stories and meditation sessions, but expressing frustration over the high subscription costs and limited free features. While many find the app beneficial for stress and anxiety, others are deterred by the paywall and prefer free alternatives.

#3 Straggler

Breethe
Breethe is well-received for its personalized approach and effective sleep and meditation content, with users noting significant improvements in their mental health and sleep quality. However, some users express dissatisfaction with technical issues and the transition to AI-driven content, which they feel lacks the personal touch of human facilitators.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Insight Timer
#1 Users Choice
Insight Timer is highly praised for its extensive free content and user-friendly interface, making it a favorite among users seeking meditation and mindfulness resources without a paywall. Users appreciate the variety of resources available and the ability to access quality content without a subscription.
Calm
#2 Runner-up
Calm receives mixed feedback, with users appreciating its high-quality content, including sleep stories and meditation sessions, but expressing frustration over the high subscription costs and limited free features. While many find the app beneficial for stress and anxiety, others are deterred by the paywall and prefer free alternatives.
Breethe
#3 Straggler
Breethe is well-received for its personalized approach and effective sleep and meditation content, with users noting significant improvements in their mental health and sleep quality. However, some users express dissatisfaction with technical issues and the transition to AI-driven content, which they feel lacks the personal touch of human facilitators.

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Nuggets

Major Highlights of the Week

Subscription Confusion
Users are frustrated with unexpected charges and difficulty in managing subscriptions, leading to stress rather than calm. A user was billed $70 for a renewal despite canceling, causing more stress than the app alleviates.
Calm billed me $70 for a renewal despite canceling, causing more stress than it alleviates.
Limited Free Content
The app is criticized for having almost no free content, with most features locked behind a paywall, which contradicts its advertised free access. A user found only one free sleep story after scrolling through the entire list.
After scrolling the entire list of sleep stories, there was only one I could listen to without a subscription.
Technical Glitches
Frequent app crashes and playback issues disrupt the user experience, making the app frustrating to use. A user reported that the app constantly crashes and stops playing content, which is the opposite of calming.
The app constantly crashes and stops playing content, which is the opposite of calming.
Aggressive Upselling
Users are annoyed by persistent pop-ups and prompts to upgrade or share the app, which detracts from the calming experience. A user described being bombarded with pop-ups to share a free trial, which is not calming.
I was bombarded with pop-ups to share a free trial, which is not calming.
Content Stagnation
Long-term users are disappointed by the lack of new content, particularly in sleep meditations, leading to decreased app usage. A user noted that no new sleep meditations have been added in over a year and a half.
No new sleep meditations have been added in over a year and a half.
Customer Support Issues
Users report poor customer service experiences, with unresolved issues and unresponsive support channels. A user was unable to get a refund or assistance after being charged despite canceling their subscription.
I was unable to get a refund or assistance after being charged despite canceling my subscription.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Subscription Confusion
Users are frustrated with unexpected charges and difficulty in managing subscriptions, leading to stress rather than calm. A user was billed $70 for a renewal despite canceling, causing more stress than the app alleviates.
Limited Free Content
The app is criticized for having almost no free content, with most features locked behind a paywall, which contradicts its advertised free access. A user found only one free sleep story after scrolling through the entire list.
Technical Glitches
Frequent app crashes and playback issues disrupt the user experience, making the app frustrating to use. A user reported that the app constantly crashes and stops playing content, which is the opposite of calming.
Aggressive Upselling
Users are annoyed by persistent pop-ups and prompts to upgrade or share the app, which detracts from the calming experience. A user described being bombarded with pop-ups to share a free trial, which is not calming.
Content Stagnation
Long-term users are disappointed by the lack of new content, particularly in sleep meditations, leading to decreased app usage. A user noted that no new sleep meditations have been added in over a year and a half.
Customer Support Issues
Users report poor customer service experiences, with unresolved issues and unresponsive support channels. A user was unable to get a refund or assistance after being charged despite canceling their subscription.

Quotes of the week

Hear from some of the most impactful users to drive changes

I liked this app a lot until I started getting a 'share a free trial' pop up every time I use the app. It’s the opposite of calming to open an app, turn on a relaxing soundscape, and then get bombarded with a promo before you can get to the content you paid for. There’s no clear way to opt out of this annoyance. I hope a fix is prioritized, so I can continue to be a paying customer. If it doesn’t stop, I’ll be forced to go to another service.
Jbizness13
I started using Calm 9 years ago. Now and then I trialed another meditation app, but found Calm to have the easiest navigation, as well as the best match with my needs. I knew how to meditate long before joining Calm, but I’ve worked the Dailies into my personal routine because Tamara’s voice helps me drop in. Sleep Stories are the crown jewel, though. They have helped me fall asleep in planes, trains, and ship cabins, and are the most frequent reason I recommend Calm to folks.
Purra wires
At one time the $16.99/mo subscription worked. Now I’ve spent the money for months and they keep telling me I don’t have a subscription. They want me to upgrade to $79/year so I can 'unlock' things that were once unlocked. Don’t bother unless you want to spend $$ and not get your product unlocked.
R a i n y s

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The quotes of the week

Hear from some of the most impactful users to drive changes
I liked this app a lot until I started getting a 'share a free trial' pop up every time I use the app. It’s the opposite of calming to open an app, turn on a relaxing soundscape, and then get bombarded with a promo before you can get to the content you paid for. There’s no clear way to opt out of this annoyance. I hope a fix is prioritized, so I can continue to be a paying customer. If it doesn’t stop, I’ll be forced to go to another service.
Candice Wu
App Store
I started using Calm 9 years ago. Now and then I trialed another meditation app, but found Calm to have the easiest navigation, as well as the best match with my needs. I knew how to meditate long before joining Calm, but I’ve worked the Dailies into my personal routine because Tamara’s voice helps me drop in. Sleep Stories are the crown jewel, though. They have helped me fall asleep in planes, trains, and ship cabins, and are the most frequent reason I recommend Calm to folks.
Kelly Williams
Google Play
At one time the $16.99/mo subscription worked. Now I’ve spent the money for months and they keep telling me I don’t have a subscription. They want me to upgrade to $79/year so I can 'unlock' things that were once unlocked. Don’t bother unless you want to spend $$ and not get your product unlocked.
Koray Okumus
Google Play

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