Bird — Ride Electric

User Experience Report

Week of April 21st, 2025

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.

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All Insights

TOP INSIGHTS

A weekly roundup of Bird — Ride Electric's key feedback

Parking Challenges

Many users face difficulties finding designated parking spots, leading to frustration and additional charges. Approximately 20% of users report issues with parking, which detracts from the convenience of using Bird scooters.

I spent 45 minutes trying to park and got overcharged due to the lack of nearby designated spots.

App Malfunctions

Users frequently encounter app crashes and connectivity issues, which prevent them from accessing scooters or ending rides properly. Around 15% of users experience these technical problems, impacting their overall experience.

The app keeps crashing, making it impossible to scan or log in to ride a scooter.

Pricing and Transparency

There is significant dissatisfaction with the lack of transparency in pricing and ride time tracking, leading to unexpected charges. Approximately 10% of users express concerns about unclear costs and overcharges.

The app rounds up ride times, leading to overcharges without showing exact start and end times.

Customer Service Issues

Users report poor customer service experiences, including unhelpful responses and unresolved issues. About 8% of users mention difficulties in getting support, which exacerbates their frustration with the service.

Customer service hung up on me when I reported a malfunctioning scooter that caused an injury.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Lime

Lime receives mixed feedback with many users praising its convenience and fun factor, but others criticize the app's glitches and overcharging issues. Some users find it more reliable than competitors, while others experience frequent technical problems and poor customer service.

#2 RUNNER UP

Spin

Spin is appreciated for its fun and easy-to-use scooters, but users often complain about app glitches and overcharging. The designated parking zones and slow customer service are also points of frustration, leading some to prefer other services.

#3 Straggler

Bird — Ride Electric

Bird receives mixed reviews, with users enjoying the convenience and fun of the scooters but frequently encountering issues with overcharging, app glitches, and poor customer service. The recent price increases and parking restrictions have also led to dissatisfaction among users.

Nuggets

Major Highlights of the Week

Parking Issues

Users face significant challenges with designated parking zones, leading to extended time and additional charges. The app's parking requirements are cumbersome and not user-friendly.

I spent 45 minutes trying to park and got overcharged due to the app's parking restrictions.

Ride Pass Confusion

The ride pass system lacks transparency, with users experiencing unexpected charges and unclear ride time tracking. The app's rounding system and lack of detailed ride information lead to overcharges.

The app rounds up ride times, causing overcharges without showing exact start and end times.

App Malfunctions

Frequent app crashes and login issues prevent users from accessing scooters, causing frustration and service disruption. The app's instability is a major barrier to user engagement.

I can't log in due to app crashes, making it impossible to use the service.

Customer Service Gaps

Users report inadequate customer support, with unresolved issues and unhelpful responses. The lack of effective customer service exacerbates user dissatisfaction.

Customer service hung up on me when I reported a malfunctioning scooter.

Pricing Concerns

Users are dissatisfied with the increased pricing and reduced value of ride passes, making Bird less competitive. The changes in pricing structure are perceived as unfair and not cost-effective.

Ride passes are now more expensive with fewer benefits, making Bird less appealing.

Notification Overload

Excessive notifications push users away, as they find the engagement tactics intrusive. The app's notification strategy is counterproductive, leading to app deletion.

I deleted the app due to constant notifications pushing for engagement.

Nuggets

Major Highlights of the Week

Everything you need to know about user experience

Parking Issues

Users face significant challenges with designated parking zones, leading to extended time and additional charges. The app's parking requirements are cumbersome and not user-friendly.

Ride Pass Confusion

App Malfunctions

Frequent app crashes and login issues prevent users from accessing scooters, causing frustration and service disruption. The app's instability is a major barrier to user engagement.

Customer Service Gaps

Users report inadequate customer support, with unresolved issues and unhelpful responses. The lack of effective customer service exacerbates user dissatisfaction.

Pricing Concerns

Users are dissatisfied with the increased pricing and reduced value of ride passes, making Bird less competitive. The changes in pricing structure are perceived as unfair and not cost-effective.

Notification Overload

Excessive notifications push users away, as they find the engagement tactics intrusive. The app's notification strategy is counterproductive, leading to app deletion.

Quotes of the week

Hear from some of the most impactful users to drive changes

I really liked the idea of zipping around on these scooters and bikes, but it looks like we won’t even try it with Bird due to the lack of transparency in costs and availability before signing up.

MCx2534

Week of April 21st, 2025

Bird’s ride passes used to be a cheap and convenient way to get around, but now they are more expensive and the scooters often have technological issues.

Andichalex

Week of April 21st, 2025

The app fails to recognize marked parking areas, keeps the meter running, and adds unauthorized charges. Customer service only offers a 10% credit, no refunds.

mrfunzo

Week of April 21st, 2025

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The quotes of the week

Hear from some of the most impactful users to drive changes

I really liked the idea of zipping around on these scooters and bikes, but it looks like we won’t even try it with Bird due to the lack of transparency in costs and availability before signing up.

Candice Wu

App Store

Bird’s ride passes used to be a cheap and convenient way to get around, but now they are more expensive and the scooters often have technological issues.

Kelly Williams

Google Play

The app fails to recognize marked parking areas, keeps the meter running, and adds unauthorized charges. Customer service only offers a 10% credit, no refunds.

Koray Okumus

Google Play

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User Experience Report

Bird — Ride Electric

Top Insights This Week

Parking Challenges

App Malfunctions

Pricing and Transparency

Customer Service Issues

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

Start your 14-day free trial

Major Highlights of the Week

Major Highlights of the Week

Hear from some of the most impactful users to drive changes

Start your 14-day free trial today

The quotes of the week

Discover Anecdote’s all-in-one customer experience platform

Search through all your feedback, instantly

Use AI to automate and prioritize your feedback analysis

Send surveys and analyze them with AI

Segment feedback from your company in charts and summaries

Benchmark your company's feedback against your competitors

Stay on top of your feedback with alerts