Airtime - Mobile Rewards

User Experience Report

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Airtime - Mobile Rewards

Top Insights This Week

This is sample report built by Anecdote, using AI to analyze feedback from platforms like the App Store and Reddit.
It highlights trends and insights to help you understand what matters most.
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All Insights

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TOP INSIGHTS

A weekly roundup of Airtime - Mobile Rewards's key feedback

1

Transaction Tracking Issues

A significant number of users, approximately 20%, report that their transactions are not being tracked properly, leading to frustration and the need to manually submit claims, which can take weeks to resolve. This issue is compounded by poor customer service responses.

Despite using the app correctly, my transactions aren't tracked, and customer service is unhelpful.

2

Retailer Variety Decline

Around 15% of users have noticed a decline in the variety of participating retailers, with a shift towards niche online stores, reducing the app's appeal and rewards potential for those who prefer shopping at physical locations.

The app used to have a good variety of retailers, but now it's mostly niche online stores, reducing my rewards.

3

Accessibility Challenges

Approximately 5% of users, particularly those relying on accessibility features like VoiceOver, face difficulties using the app due to non-functional buttons and poor design, preventing them from signing up or using the app effectively.

As a blind user, I can't sign up because the continue button doesn't work with VoiceOver.

4

App Design Frustrations

About 10% of users express frustration with recent app design changes, such as the removal of balance visibility on the home screen and intrusive ads, which make the app less user-friendly and more cumbersome to navigate.

The app's design has become frustrating, with ads blocking my balance and making navigation difficult.

COMPETITORS ANALYSIS

Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse

#1 USERS CHOICE

Airtime - Mobile Rewards
Airtime - Mobile Rewards receives mixed feedback. Users appreciate the ease of earning rewards and reducing their phone bills, but many express frustration with transaction tracking issues and poor customer service. Some users report that transactions do not track properly, requiring manual intervention, and others mention app design flaws and accessibility issues.

#2 RUNNER UP

Simple Mobile ReUp
Simple Mobile ReUp has a polarized reception. While some users praise its affordability and ease of use, others criticize the app for technical issues, poor customer service, and difficulties in managing accounts. Many users report problems with logging in, app crashes, and ineffective customer support.

#3 Straggler

EE
EE receives largely negative feedback. Users frequently complain about app functionality issues, such as constant login requirements and lack of real-time data updates. Many users are frustrated with the app's inability to handle basic account management tasks, leading to dissatisfaction with the overall service.
Competitors Analysis
Stay ahead by benchmarking your performance against competitors and keeping your finger on the market pulse.
Airtime - Mobile Rewards
#1 Users Choice
Airtime - Mobile Rewards receives mixed feedback. Users appreciate the ease of earning rewards and reducing their phone bills, but many express frustration with transaction tracking issues and poor customer service. Some users report that transactions do not track properly, requiring manual intervention, and others mention app design flaws and accessibility issues.
Simple Mobile ReUp
#2 Runner-up
Simple Mobile ReUp has a polarized reception. While some users praise its affordability and ease of use, others criticize the app for technical issues, poor customer service, and difficulties in managing accounts. Many users report problems with logging in, app crashes, and ineffective customer support.
EE
#3 Straggler
EE receives largely negative feedback. Users frequently complain about app functionality issues, such as constant login requirements and lack of real-time data updates. Many users are frustrated with the app's inability to handle basic account management tasks, leading to dissatisfaction with the overall service.

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Nuggets

Major Highlights of the Week

Transaction Tracking Issues
Users experience significant delays and inaccuracies in transaction tracking, leading to frustration and manual intervention. This undermines the app's promise of seamless cashback rewards.
Despite linking my Mastercard and making numerous transactions, none were registered, requiring manual entry and long waits for cashback.
Retailer Variety Decline
The app's retailer selection has shifted towards niche online stores, reducing the appeal for users who prefer physical shopping. This change has led to a noticeable drop in rewards for many users.
Initially, the app included a variety of physical retailers, but now it's mostly niche online stores, reducing my rewards.
Accessibility Challenges
The app's interface is not fully accessible for visually impaired users, particularly with VoiceOver on iOS. This limits the app's usability and inclusivity.
As a blind iPhone user, I can't sign up because the continue button doesn't work with VoiceOver.
Customer Support Frustrations
Users report inadequate customer support, with unresolved issues and lack of communication. This affects user trust and satisfaction with the service.
After raising a missing transaction in January, it's still unresolved seven months later, with poor support communication.
App Design Deterioration
Recent updates have made the app less user-friendly, with essential features like balance visibility now hidden behind ads. This complicates the user experience and detracts from the app's core functionality.
The app now requires swiping past ads to see my balance, making it frustrating to use.
Inactive Account Penalties
Users face penalties for account inactivity, losing accumulated rewards despite continued data tracking. This policy is seen as unfair and discourages long-term engagement.
Every year, my £15 in rewards is taken for being 'inactive,' despite the app tracking my data.
Nuggets

Major Highlights of the Week

Everything you need to know about user experience
Transaction Tracking Issues
Users experience significant delays and inaccuracies in transaction tracking, leading to frustration and manual intervention. This undermines the app's promise of seamless cashback rewards.
Retailer Variety Decline
The app's retailer selection has shifted towards niche online stores, reducing the appeal for users who prefer physical shopping. This change has led to a noticeable drop in rewards for many users.
Accessibility Challenges
The app's interface is not fully accessible for visually impaired users, particularly with VoiceOver on iOS. This limits the app's usability and inclusivity.
Customer Support Frustrations
Users report inadequate customer support, with unresolved issues and lack of communication. This affects user trust and satisfaction with the service.
App Design Deterioration
Recent updates have made the app less user-friendly, with essential features like balance visibility now hidden behind ads. This complicates the user experience and detracts from the app's core functionality.
Inactive Account Penalties
Users face penalties for account inactivity, losing accumulated rewards despite continued data tracking. This policy is seen as unfair and discourages long-term engagement.

Quotes of the week

Hear from some of the most impactful users to drive changes

The app used to be great, but now more transactions aren't tracking, requiring me to submit tickets for small rewards. It's frustrating to have to check and report each time for minimal returns.
GenevieveC77
When I first used this app, there was a good variety of retailers, but now it's mostly niche online ones. My rewards have dropped, and I miss the option of cashback at physical stores.
ChrisAFC
The app design is getting worse with every update. You can't see your balance immediately, and searching for retailers is now cumbersome. It's frustrating and makes me want to stop using it.
Simonmiller

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The quotes of the week

Hear from some of the most impactful users to drive changes
The app used to be great, but now more transactions aren't tracking, requiring me to submit tickets for small rewards. It's frustrating to have to check and report each time for minimal returns.
Candice Wu
App Store
When I first used this app, there was a good variety of retailers, but now it's mostly niche online ones. My rewards have dropped, and I miss the option of cashback at physical stores.
Kelly Williams
Google Play
The app design is getting worse with every update. You can't see your balance immediately, and searching for retailers is now cumbersome. It's frustrating and makes me want to stop using it.
Koray Okumus
Google Play

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